
Who Cares About Your Report?
Who needs to see the results of your work for a customer? We once had a great client, a national marketing company focused on customer

Can your ROI carry your brand?
What kind of return on investment can you promise to your customers? If they buy your products and services, how is that going to impact

Buyer Fear in B2B Sales: How to Identify It, Address It, and Win It
The Whale Hunters constantly preach about the The Buyers’ Table and the whale’s fears. Understanding fear is a sales breakthrough. We have detailed processes to

Is Your AI Hallucinating?
AI tools are subject to "hallucinations" between 5% and 10% of the time. Some platforms are hallucinating up to 27% or more. Sales leaders need

Should salespeople stop prospecting?
Should salespeople stop prospecting? In large account sales, salespeople need a deep understanding of a prospect before they make a call or schedule a meeting.

Does Your Sales Team Know How You Scare Big Company Buyers?
As a sales leader, it’s essential to understand that big company buyers make their choice primarily based on fear. It’s critically important for your sellers

Seven Steps to Lead Your Big Deal (Not “Track It”)
Recently I was reviewing current whale opportunities with a client team when the CEO interrupted his group: “We keep talking about opportunities we’re “tracking.” Shouldn’t

Five Reasons Why Sales and CEOs Clash
As they grow and hire sales people, many CEOs become fearful of their sales team. They don’t know how to manage them, don’t understand how

How Not to Launch a New Brand
Kilian Jornet is the greatest athlete you’ve never heard of. He competes in niche sports that require enormous effort and endurance: ski mountaineering, sky running,

Have You Lost Your Innovation Edge?
It’s always been hard for small and midsize companies to win large account business against large competitors. Big corporations have big marketing budgets, professional capture

Whale Hunting in the Era of Sales 3.0
Whale Hunting is about landing the kinds of deals that change a company’s trajectory—big sales to big companies. And many small and midsize B2B firms

Sales 3.0 – The Future of Sales
I enjoyed a conversation with Sangram Vajre, host of the #FlipMyFunnel Podcast, about Sales 3.0 and the future of sales. Sangram founded Terminus, a successful…...
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