I enjoyed a conversation with Sangram Vajre, host of the #FlipMyFunnel Podcast, about Sales 3.0 and the future of sales. Sangram founded Terminus, a successful account based marketing platform company serving B2B companies. I have found his sales philosophy, reflected in his product and services, to be very compatible with the principles of Whale Hunting,…...
Whale Hunting debuted as a business development model for small and midsize B2B companies in 2006. I co-authored the definitive guide in 2008 with Whale Hunting: How to Land Big Sales and Transform Your Company and expanded the scope in 2017 with Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers…....
Lisa Magnuson, Corporate Sales Strategist and founder of Top Line Sales, is one of the fourteen sales experts who contributed to my newest book, Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers. I think you’ll enjoy . … This content is for Pro – Annual members only.RegisterAlready a member? Log in...
So excited to have my own track on the awesome Driving Ambition album produced by the inimitable Roy Smoothe in his Smoothe Mixx of words set to music. It’s an audio collection of motivational, inspirational business and life messages from an engaging and inspiring group of people who populate Kyle Wilson‘s “Lessons From Experts Network.” I represent Lessons from Large Account…...
It was nice today to see the Whale Hunters Wisdom blog included in the list of top blogs covering sales efficiency announced by Docurated, a sales and marketing productivity platform. If you want to find some outstanding sales blogs to follow, I highly recommend this list. Several of my colleagues from Sales Shebang made the list, including Jill…...
My monthly blog post for Nimble this month features connection as the substitute for cold calling. Here’s the link. If you want to know more about Nimble and what it’s doing for The Whale Hunters–here’s my review You might also like my article on How to Scout Whales Using LinkedIn. … This content is...
Are you one of the executives who still think social media is frivolous, trivial, and unrelated to your business? Think again! In this article, I explain the value of just one of the social media tools to find a personal introduction into a new large account prospect, to locate employees and past employees that you…...
Video interviews with business leaders on how they evaluate and manage risk.
Today we want to highlight a podcast called “The RFP Whale Hunt.” Take a few minutes out of your day to listen to this podcast. Dr. Barbara Weaver Smith explains 10 ways to win an RFP. As we often say, sometimes the winning strategy may be to walk away. These do’s and don’ts will help you with winning tactics for getting that competitive edge.
Earlier this week, in the blog post by @jolewitz he talks about how critical people are to a business’ success. In the comments he and @RaynaNyc talked about how your team is one of the biggest unique selling propositions (USP). It’s so true, and it got me thinking.
The “grey matter” of your team is what matters.
Many managers (whether in small, mid-sized or large businesses) who survived the very difficult last few years are working hard to come back strong. You may currently be: restructuring, hiring new talent, revitalizing your marketing plan, becoming more creative with staff resources and how best to maximize them, all while making the best of technology from the Internet to mobile to social media and various data analytics tools.
My advice if you would like to transcend the competitive landscape is to think about Intentional Growth™ and create a plan to establish, highlight, and promote how you are unique as you grow into the future. The critical word here is “grow” and the focus of this post is how your USP (Unique Selling Proposition) will support and fuel that growth.
Courage is such a strong word to use in the business environment but it can be fitting. I recently decided it was time for me to start my own company after working for two wonderful people for 9 years. I know I am not running into burning buildings or facing enemy fire but I do know it took a lot for me to make this leap.
If I am being honest I think deep down I knew I should have left about 3 years ago. But I could always come up with a reason to stay, a reason to let my fear of the unknown, of failing, overcome my desire to take the leap. In the end, while not heroic, it did take courage for me to do what I knew was right.