Social Selling–May 2014 Edition
Here it is, my May guest blog post for Nimble. It’s about how you can be a thought leader in your industry without creating new content. You can curate content instead!
Review of New Spin Sucks Book
I am so pleased to be included among the “brand ambassadors” helping to launch Gini Dietrich’s new book, Spin Sucks. Especially so because I think you will find the book extremely valuable. As a brand ambassador, I received a free galley copy of the book, pre-publication, in order to help with the launch. But in…...
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Social Selling–March 2014 Edition
On the Nimble blog: Hunting Whales with Nimble. How I use Nimble to go from CRM to DEALS. Find out more here: http://www.nimble.com/blog/whale-hunting-with-nimble/ Photo credit: Allan Danahar
Social Selling: February 2014 Edition
My monthly blog post for Nimble this month features connection as the substitute for cold calling. Here’s the link. If you want to know more about Nimble and what it’s doing for The Whale Hunters–here’s my review You might also like my article on How to Scout Whales Using LinkedIn. … This content is...
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Social Selling–January 2014 edition
A few weeks ago I wrote about Nimble, a really good (and simple) social media CRM tool which we use at The Whale Hunters–read about it here. Today, I’m pleased to refer you to my first guest blog post at Nimble–4 Simple Secrets of B2B Social Selling. I’ll be writing a blog for them each month, […]
Is Your Market Message Getting Stale?
When your brand message is stale, it’s time to refresh.
Bigger Sales through Connected Employees
Encourage your employees to build a professional social media presence to build a thought-leader company.
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How To Get Left Behind (Courtesy of BlogWorld)
But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy.
More Ways to Offend Prospects and Ruin Your Business
How you behave when you lose a sale reflects on the character of your business.
How to Offend Your Newest Customer
Tactics that seem to be customer-friendly can really backfire if you imply service that you don't intend to deliver.
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Is Your Company Discoverable? Hear What Chris Baggott Has to Say
Conversation with Chris Baggott about "The Key to Fast Growth is Discoverability."
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Thought Leader: Tired or True?
Isn’t thought leader just old biz jargon? After all, the term’s been knocking around for years, like “headhunter” and “game changer” and “team player.”
But no, for a B2B company today, being known as a thought leader demands your attention. And fortunately, through social media, becoming a thought leader gets easier for small and midsize companies than ever before.