What kind of return on investment can you promise to your customers? If they buy your products and services, how is that going to impact their bottom line, increasing revenues and/or decreasing costs? And how fast can they realize that return?
If you have that kind of offer to the market, you might consider building your brand on exactly that value proposition.
A few years ago I worked with a client company that provides services worldwide to help companies manage their spending. In fact, when I worked with their APAC sales team, I learned that sometimes their proposed cost reduction is so high that customers doubt its veracity in their proposals! They had to make some changes in how they expressed their value proposition, but it remains very focused on ROI.
If your services enable your customers to save much more money than they are paying you, or to earn new revenues significantly higher than what they are paying you, then you have an opportunity to build your brand on the Return on Investment that you can produce. Or even guarantee.
Here are three examples of ROI branding:
- Salesforce
- Branding Language: “Maximize your ROI with Salesforce’s comprehensive CRM solutions. Our platform helps you drive growth, improve customer satisfaction, and increase efficiency, ensuring every dollar spent delivers measurable returns.”
- HubSpot
- Branding Language: “Achieve unparalleled ROI with HubSpot’s all-in-one marketing, sales, and service platform. Our tools are designed to help you attract, engage, and delight customers, driving revenue growth and maximizing your investment.”
- IBM
- Branding Language: “Unlock the full potential of your business with IBM’s advanced analytics and AI solutions. Our technology empowers you to make data-driven decisions, optimize operations, and achieve a higher ROI on your investments.”
Big companies take the ROI approach. You could, too, if your services earn that kind of return. What do you think? Have you taken this approach, or do you have other examples of how it’s working? Love to have your comments!
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