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From the blog...

Get Out and Stay Out of The Commodity Trap

A lot of The Whale Hunters client companies believe they are playing in a totally price-driven market. They do not see any opportunities to compete ...

Do you have the right team for fast-growth?

As we teach companies to become whale hunting organizations, we talk about what it means to be hungry for new business and what it means ...

What’s a Content Strategy and Why Do I Need One?

Recently Gini Dietrich predicted “All companies will become media companies.” If you’re in the marketing/PR business or if you’re a keen social media afficionado and ...

The Sunday Show: Avoid the Earn-It Trap

Should you take a small piece of business in hopes of getting more later? Not usually.

Social Selling: February 2014 Edition

My monthly blog post for Nimble this month features connection as the substitute for cold calling. Here’s the link. If you want to know... ...

How do you talk to your customers?

Social media platforms and spaces foster conversations among companies and their customers in unprecedented ways. In the B2B space, we’re just starting to figure out ...