It’s always been hard for small and midsize companies to win large account business against large competitors. Big corporations have big marketing budgets, professional capture…
Barbara Weaver SmithJanuary 3, 2021
Technology tools to manage account growth of large B2B clients have been missing from the market in versions that are both powerful and affordable for…
Barbara Weaver SmithNovember 15, 2020
Sales executives who are selling cybersecurity solutions and products have a multitude of challenges. Whereas 15 years ago there were only a dozen major solution…
Barbara Weaver SmithOctober 24, 2019
I want to call Mike Weinberg's new book #SalesTruth for Whale Hunters because it so perfectly aligns with my belief system! I don’t mean to…
Barbara Weaver SmithJune 10, 2019
Whale Hunting debuted as a business development model for small and midsize B2B companies in 2006. I co-authored the definitive guide in 2008 with Whale…
Barbara Weaver SmithMarch 27, 2019
The next episode in my 12-part BrightTalk series takes place on February 20 at 11 am Eastern, 9 am Pacific, or On Demand at any…
Barbara Weaver SmithFebruary 19, 2019
I am extremely pleased and very proud to announce The Whale Hunters new partnership with Membrain, the company behind a complete Sales Enablement CRM that can…
Barbara Weaver SmithJanuary 31, 2019
ANNOUNCING A NEW PROGRAM A 12-Part Certificate Program* Exclusively from The Whale Hunters presented by Barbara Weaver Smith, The Large Account Sales Expert What: This…
Barbara Weaver SmithJanuary 22, 2019
The whales are on winter vacation in warm oceans. They are playing, breeding, frolicking and entertaining tourists for a couple of months. But before long,…
Barbara Weaver SmithJanuary 2, 2019
Does your big customer want to see your process--but you don't actually have one yet? Watch this quick video on what to do next.
Barbara Weaver SmithNovember 8, 2018
I’m not a big fan of trade shows as a marketing strategy for whale hunting companies. Most of my clients, once they implement a whale…
Barbara Weaver SmithNovember 3, 2018