You can’t grow a business to more than $10 million in annual revenue without taking risks.  But how do you know when to take a risk?  Or which risk to take?

In the second day of the #OverTen campaign, we heard from four business leaders on the topic of risk management:  Here are links to their videos:

Zappos CEO Tony Hsieh answers, “How do you know when a risk is worth taking?

What does it mean to really fail?  Michael R. Hunter, co-founder of EntourageMarketing responds.

Cynthia Figge, co-founder and COO of CSRHUB explains how to evaluate risk.

Why don’t women take more business risks?  Holly Buchanan, co-author of The Soccer Mom Myth, weighs in.

How about you–what’s your strategy for balancing risk and caution?