Ask Your Customers The Ultimate Question

Whale Hunting is a great strategy to grow your company fast. But even fast-growing companies make on average 80% of their revenue from existing clients. So it’s much more important to keep existing whales than to hunt for new ones. How do you find out if there is a high probability that existing whales will work with you next year, too?

Fast Times: What Business Can Learn from the Indy 500

Acceleration. It’s the difference between a 4-cylinder Civic and a V-8 Jag. Both can cruise at highway speeds, but only one can gain more speed while it’s already moving fast. In the business world, the desire to move faster often causes management to exercise more central control. One foot on the gas, one set of hands on the wheel, one eye on the road, and one on the rear view mirror. It’s a one-person show – too risky to share.

Get Over It: Overcoming Hurdles to Implement Culture Change

Implementing needed, comprehensive change is hard. It’s really hard when it changes they way your company brings in revenue. As I’m finding with many small businesses, however, sometimes the implementation isn’t as difficult as just getting started. Sometimes just having an idea really heard is just as hard and doing the work. Even worse is when no one admits there’s a problem! In order for The Whale Hunters Process™ to really work, both leadership and employees need to be bought into the program. In order for everyone to be on the same page, it can take some convincing.

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Today’s the Day! Embrace Your Growth Strategy

What’s your growth strategy? (If you’re reading this, I hope its whale hunting.) What are you employing to take your business to the next level? Whatever your strategy or tactics, I think it really all starts with a “think big” mentality/philosophy. You have to first embrace a philosophy of growth before you start work on anything else. Some resent conversations have left me convinced some businesses don’t want to grow. Or, rather, their fear of change is bigger than the desire for growth. Now is not the time to be afraid of the future.

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Do you have the right team for fast-growth?

As we teach companies to become whale hunting organizations, we talk about what it means to be hungry for new business and what it means to have that same warrior spirit. Think about your team, and ask yourself, “Do I have the right people on the bus?” For small businesses that aspire to be in fast-growth mode, it’s a critical question.

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