Kilian Jornet is the greatest athlete you've never heard of. He competes in niche sports that require enormous effort and endurance: ski mountaineering, sky running,…
Ray WeaverApril 21, 2022
Here's another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid…
Barbara Weaver SmithNovember 5, 2013
I am a big fan of the whole UPS campaign "I love logistics." The jingle, the visuals, the actual defining and claiming "logistics" as their…
Barbara Weaver SmithOctober 26, 2013
Your customers want to know why you are able to do what you do, how or where your learned to do it, how have…
Barbara Weaver SmithAugust 9, 2013
In my continuing series on brand differentiation, today's post focuses on the value of case studies in building your brand. Prospective customers really like to…
Barbara Weaver SmithAugust 3, 2013
Does your company have a unique capability? Something that only you can do or that few competitors do? If so, perhaps that is a unique…
Barbara Weaver SmithAugust 2, 2013
Great brands are built through focus. It's often very hard for a small company, especially a young one, to limit its concept of "who is…
Barbara Weaver SmithJune 20, 2013
Joseph Olewitz Today's Guest Blogger is Joseph Olewitz . Joseph has been there & done that in the area of new business development. In addition…
Barbara Weaver SmithMarch 14, 2011