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From the blog...

Whale Hunting Practice #12: Control the Aperture of Perception

Like a camera lens that focuses where you point it, ignoring the unwanted images on either side, so you need to manage the whales’ perception ...

Whale Hunting Practice #20: Train Your Subject Matter Experts

 In a complex sale to a big customer, the buyers will want to meet your delivery team.  They will not be content to deal only ...

One of The Best Business Superpowers – Courage

Courage is such a strong word to use in the business environment but it can be fitting. I recently decided it was time for me ...

Finding Ambergris

“Ambergris” — that priceless, elusive substance inside a whale that equates to new, better, and more rewarding business with an existing key account. Business growth ...