Kilian Jornet is the greatest athlete you've never heard of. He competes in niche sports that require enormous effort and endurance: ski mountaineering, sky running,…
Ray WeaverApril 21, 2022
Corporate philanthropy has been around for hundreds of years. From the town groceries running a line of credit for local families to the local…
Barbara Weaver SmithMarch 27, 2014
You probably know a few business people in your community who"everybody knows." They're so visible, so involved, so active in doing good things that others…
Barbara Weaver SmithNovember 25, 2013
What kind of return on investment can you promise to your customers? If they buy your products and services, how is that going to impact…
Barbara Weaver SmithNovember 6, 2013
I am a big fan of the whole UPS campaign "I love logistics." The jingle, the visuals, the actual defining and claiming "logistics" as their…
Barbara Weaver SmithOctober 26, 2013
No, I am not rushing the holiday season. I am talking about products and how they can represent your brand, in the continuing series…
Barbara Weaver SmithSeptember 27, 2013
Too many small companies try to be all things to all people. Well, we can do this, and that, and the other thing too!…
Barbara Weaver SmithAugust 20, 2013
Your customers want to know why you are able to do what you do, how or where your learned to do it, how have…
Barbara Weaver SmithAugust 9, 2013
In my continuing series on brand differentiation, today's post focuses on the value of case studies in building your brand. Prospective customers really like to…
Barbara Weaver SmithAugust 3, 2013
Does your company have a unique capability? Something that only you can do or that few competitors do? If so, perhaps that is a unique…
Barbara Weaver SmithAugust 2, 2013
If you have what Strategic Coach Dan Sullivan calls a "Unique Process," you are way ahead of your competition in differentiation. Your brand promise IS that…
Barbara Weaver SmithJuly 15, 2013