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The Sunday Show: How to Position Against Key Competitors

By January 9, 2011December 30th, 2015No Comments

Hi there!  I’m starting a new blog feature today that I call “The Sunday Show.”  Each Sunday I’ll post a podcast with a Whale Hunting concept or tool to help you in the week ahead.  I know that many of us use some time on Sunday evening to get your thoughts and to-do lists organized for the week ahead.  I hope this will help to ensure that you have a business development thought for the week.   Please let me know what you think.

This week’s podcast is Rivers in the Ocean.  It’s about how to position your brand promise against those of your key competitors.   This is a key feature of Scouting in The Whale Hunters Process.