It’s a new year. Of course. But I think this is a special kind of new year, one in which the lousy economy of the past three is finally going to come back strong for small business owners and their teams. [more about that in Thursday’s post]
My question to you is this: is your brand promise ready for economic recovery? Are you still the same company as you were 3 years ago? If not, have you updated your brand promise (and perhaps your brand visuals and collateral as well) to reflect the new, leaner, tougher, more value-added you that you became when times got got difficult? And even if you haven’t changed, what’s happened to your competitors? What’s their sandwich board message for a new year? And how about your customers and new prospects? Do they still want what they wanted in the ways they wanted it three years ago?
I can’t answer those questions for you. But I can advise you how to engage your team in a deep dive to find those answers for your company and to take specific action steps based on what you learn.
