I’ve talked to so many company leaders and sales execs lately who are facing the same problem: before the recession, they acquired all of their new business through referrals. But ever since the economy weakened, the referral “pipeline” has dried up. They are frankly terrified because they have no processes in place to develop new business. This phenomenon […]
Podcast about how to locate and befriend key advocates for your company.
Today’s Guest Blogger is Rosemary DiDio Brehm, a Certified Partner with The Whale Hunters. Learn more about Rosemary at the end of this post. Thanks Rosemary! This winter has been dreadful. Snow and ice interrupted everything from routine business trips to the Super Bowl where falling ice caused injury and delay. But, thermometers are starting […]
Recently Gini Dietrich predicted “All companies will become media companies.” If you’re in the marketing/PR business or if you’re a keen social media afficionado and follower, maybe you already know this. But I’ll bet for most of us, as small biz entrepreneurs and salespeople, that’s still news. What that means–becoming a “media company”– is that […]
Today’s guest post comes from Raylie Dunkel, a Whale Hunters Certified Partner who does business in the New York City metropolitan area. Thanks for sharing this interview with us today, Raylie! Small companies doing business with large companies: it should be easy. We could each tick off a list of reasons why it should happen […]
This week’s Sunday Show takes up a topic that I’m encountering frequently with clients these days. Entrepreneurs, executives, and sales personnel who had formerly achieved a degree of confidence in their growth potential got really shot down during this recession. They took whatever business they could find in order to maintain a cash flow and […]
Today we bring you a guest post from The Whale Hunters Certified Partner, Loretta Love Huff, headquartered in Phoenix. Enjoy! Whale hunting is a process that takes a while to perfect. People mistakenly believe they can decide to land big deals one day and start prospecting the next. Having worked with several companies in their […]
Hi there! I’m starting a new blog feature today that I call “The Sunday Show.” Each Sunday I’ll post a podcast with a Whale Hunting concept or tool to help you in the week ahead. I know that many of us use some time on Sunday evening to get your thoughts and to-do lists organized […]
It’s a new year. Of course. But I think this is a special kind of new year, one in which the lousy economy of the past three is finally going to come back strong for small business owners and their teams. [more about that in Thursday’s post] My question to you is this: is your brand promise […]
The National Bureau of Economic Research marked June 2009 as the end of the recession that began in December 2007, and the beginning of an expansion. The recession lasted 18 months, which makes it the longest of any recession since World War II. And for small business owners and their key employees, it’s been a […]
The delightful phrase repeated by a recorded voice in the London tube warns passengers to “mind the gap.” If you speak “American,” typically you find this quaint and amusing. We of course would say something more foreboding and less memorable: Warning: Severe injury or death is possible if you cross this line. The English are […]