Great brands are built through focus. It’s often very hard for a small company, especially a young one, to limit its concept of “who is our customer” and “what do we sell.” But trying to market all the things you might do or could do to all of the people who might use your products or […]
Are you developing your products and services in concert with your customers, or are you internally focused?
Even when you have the best solution, if you overkill with your message you will not win the sale.
When your brand message is stale, it’s time to refresh.
When you have rigid rules for customers, you will lose business.
There’s a fine line between doing whatever a customer wants, even if it’s not your core business, and learning from customers how they would like to receive your products and services.
A simple sales story is more effective than an overkill message.
Occasionally my sales fantasies turn into realities. When it happens, it’s so
easy to be seduced by this low-hanging fruit. Outwardly, I try to appear calm, cool and collected – a true professional. But inside, every inch of my body wants to scream out, “Take me! Take me!”
Strong workplace relationships among leaders and their employees are vital to a healthy organization. Gallup found that no single factor more clearly predicts the productivity of an employee than his relationship with his direct supervisor. The ability to build solid workplace relationships and effectively communicate in a positive manner is the core of good management.
Video interviews with business leaders on how they evaluate and manage risk.
Conversation with Chris Baggott about "The Key to Fast Growth is Discoverability."
Isn’t thought leader just old biz jargon? After all, the term’s been knocking around for years, like “headhunter” and “game changer” and “team player.”
But no, for a B2B company today, being known as a thought leader demands your attention. And fortunately, through social media, becoming a thought leader gets easier for small and midsize companies than ever before.