Generate Government Contractor Leads with The Washington Post

In July, 2010, The Washington Post released a report called Top Secret America, an elaborate investigative piece about American companies that do Top Secret business with the government and the government agencies that employ them.  If your Target Filter includes companies that have federal government contracts, this is an excellent report for you.   Reporters Dana Priest […]

Selling to the Federal Government Interview

The Whale Hunters Expert Series call on Wednesday, November 17, features a discussion of how to sell  large contracts to the biggest of all whales–the United States government. My guest is Major General Vincent E. Boles, U.S. Army, ret., who was commissioned second lieutenant of Ordnance in 1976 and was selected as Brigadier General in […]

We’ve Got to Stop Meeting(s) Like This!

In this series on how to get real work done in meetings (and make more money!), the third principle is to clarify the purpose and desired outcomes of your meeting. Why are you meeting?  What do you want to accomplish?  Too often very little thought goes into calling a meeting.  Is there something you want […]

What does a great brand message look like?

The “brand promise audit” is a key feature of the scouting process, designed to position your company to land big sales.   It’s a mandatory feature of your business development strategy! The brand promise audit focuses on how a small company can hone its message to market so as to be distinctive.  In far too many […]

Greg Chapman on How Whales Think; How Whales Buy

We had an outstanding interview with Sitewire president Greg Chapman on last week’s Expert Series Call.  Greg offered compelling insights into how executives in large companies approach and complete their buying decisions. Two  highlights: Purchasing Agents.  Greg explained that the decision-making processes for buying goods or services inside of big companies are changing dramatically.  Although […]