Testimonials from customers or supply-chain partners can serve as powerful differentiators. Building your brand on testimonials means you stand out from your competitors in customer…
Barbara Weaver SmithJuly 18, 2013
Are you one of the many executives who think social media is frivolous, trivial, and unrelated to your business? Think again! In this article, I…
Barbara Weaver SmithMay 31, 2013
A version of this post was originally published at BlogWorld. Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your…
Barbara Weaver SmithMay 1, 2013
I've recently completed writing a one-page strategic plan for The Whale Hunters. The program, designed and written by strategist Laura Posey,takes only about an hour…
Barbara Weaver SmithFebruary 5, 2013
I had a very happy phone call today--the kind that pleases me more than all others. One of my clients called to report that on…
Barbara Weaver SmithJanuary 22, 2013
Whenever you hold the position of "the best" for a period of time, you become vulnerable to many kinds of attacks. You can't afford for…
Barbara Weaver SmithNovember 17, 2011
Is your company too modest? Before the customer makes the final decision to buy from you, they want to know in some detail what sets…
Barbara Weaver SmithNovember 8, 2011
There's a fine line between doing whatever a customer wants, even if it's not your core business, and learning from customers how they would like…
Barbara Weaver SmithOctober 25, 2011
Complexity in the sales story is a common flaw of young companies as they are growing. You're afraid to turn away any business, so you…
Barbara Weaver SmithOctober 24, 2011
It's not a good thing if you don't have any competitors; it means you don't have a market. What can you do about it?
Barbara Weaver SmithOctober 20, 2011