Fatal Sales Failures: Why Not Commoditize?
Anthony Iannarino on the topic of how to avoid commoditization.
Fatal Sales Failures: Sales and Marketing Silos
Today’s guest blogger is the inimitable Gini Dietrich, queen of Chicago, CEO of Arment Dietrich, and author of the wildly popular Spin Sucks blog. I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing through every communication channel, but from a “breaking down the silos” point-of-view. You see, marketing, […]
Fatal Sales Failures: Lack of Investment in Marketing
Chad Root discusses why marketing should not be left to your sales department.
How To Get Left Behind (Courtesy of BlogWorld)
But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy.
Seven Bad-Boss Behaviors to Avoid
Strong workplace relationships among leaders and their employees are vital to a healthy organization. Gallup found that no single factor more clearly predicts the productivity of an employee than his relationship with his direct supervisor. The ability to build solid workplace relationships and effectively communicate in a positive manner is the core of good management.
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How Do Savvy Business Owners Manage Risk?
Video interviews with business leaders on how they evaluate and manage risk.
Lean, Mean, Sales Machine – Three steps to a more efficient sales process
Perhaps you know that one of The Whale Hunters key principles is that sales is 90% process and 10% magic, not the other way around. It is true. To help turn that concept into a real tool you can use, here are three steps to a more efficient sales process.
Is Your Company Discoverable? Hear What Chris Baggott Has to Say
Conversation with Chris Baggott about "The Key to Fast Growth is Discoverability."
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Ask Your Customers The Ultimate Question
Whale Hunting is a great strategy to grow your company fast. But even fast-growing companies make on average 80% of their revenue from existing clients. So it’s much more important to keep existing whales than to hunt for new ones. How do you find out if there is a high probability that existing whales will work with you next year, too?
Novel Ways to Help Employees Understand the Need for Change
When you combine expert facilitation with visual representations of the outcomes that were achieved in a collaborative manner, you have a living reminder of the work you accomplished together. And most important, you have a map that you can use to help the rest of your employees understand why it is important to change the way the company is doing something.
Thought Leader: Tired or True?
Isn’t thought leader just old biz jargon? After all, the term’s been knocking around for years, like “headhunter” and “game changer” and “team player.”
But no, for a B2B company today, being known as a thought leader demands your attention. And fortunately, through social media, becoming a thought leader gets easier for small and midsize companies than ever before.
Are You Building Trust or Just Fixing Blunders?
We came home from the grocery with a little mesh package of new red potatoes. Also a package of baby portabella mushrooms. Planned to use them on the same day; did not demand that they stay fresh for even three days (although that wouldn’t be too much to expect, would it?)
As I started assembling the roast pork tenderloin dinner, I discovered that the potatoes were rotten. Not just mildly old—completely unusable. All of them. So good husband returned to the supermarket to get replacements. A few minutes after he left, I opened the portabellas. Whew! Old. Unacceptable. So from a very expensive, high-end so-called “luxury” grocery store, I had two high-priced items on the same day that were unfit to eat. From a provider whose minimum requirement should be “food that is fit to eat on the day you buy it.”
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