Recently all of you out in the blogosphere have been finding us via the search term “business development tactics.” Curiosity hasn’t killed this cat yet, so I did my own search to see how we stack up against the competition.
I’m happy to report, you have a lot of good options out there. Surprisingly relevant information. One blog post by Larry Bodine (who focuses on biz dev for law firms) gives you this list of ranked activities from a survey:
- 1. Visiting clients – 61%
- Organizational involvement – 12%
- Other – 10%
- Firm-sponsored seminars – 9%
- Speeches – 3%
- Newsletter – 3%
- Website – 2%
- Bylined articles – 0%
Peter Darling ranks highest today for the search term “business development tactics” and he’s got a great post on white boarding. No, not water boarding your prospects. White boarding (i.e. high school algebra classroom). This visual demonstration takes the conversation from “selling” to problem solving.
Anne Scarlett writes about a topic very familiar to whale hunters… a content strategy! The article gives great step-by-step instructions on engaging technical people in writing content to drive business development. Our Founder, Barbara Weaver Smith has written on this topic quite a bit lately. I’d encourage you to also review her articles here.
I was also pleasantly surprised to find our very own Loretta Love Huff ranking for the same term. An avid blogger, we’re proud that Loretta’s blog show cases such great info for small business owners. Check out her articles on business development.
That’s more or less a summary of the good stuff on page one of Google. We’re in there, too, of course, for Barbara’s post on 5 Business Development Tactics That Don’t Change.
Thanks to all of those experts sharing their knowledge with the world! For those of you like me who are always looking for new ideas and research on sales strategy… search on my friends!