I highly recommend Jill Konrath and Ardeth Albee’s new eBook: Cracking the LinkedIn Sales Code. When The Whale Hunters work with our clients, we always encourage the leadership team and subject matter experts to create and/or improve their LinkedIn profile and activities. Few are coming even close to capturing the value in the network. That’s […]
Whenever you hold the position of “the best” for a period of time, you become vulnerable to many kinds of attacks. You can’t afford for your team to become complacent about your #1 position.
Is your company too modest? Before the customer makes the final decision to buy from you, they want to know in some detail what sets your team apart from those of your competitors. Don’t make this story hard to find!
Are you developing your products and services in concert with your customers, or are you internally focused?
Even when you have the best solution, if you overkill with your message you will not win the sale.
When your brand message is stale, it’s time to refresh.
When you have rigid rules for customers, you will lose business.
It’s not a good thing if you don’t have any competitors; it means you don’t have a market. What can you do about it?
So what’s the lesson? The asset is a customer walks into your office. How much more of an asset do you want? So don’t blow it by getting in the way. Leverage that asset by being a human being with them. Be present. Give them freedom. Don’t take it away.
Encourage your employees to build a professional social media presence to build a thought-leader company.
How well you prepare customer service representatives has everything to do with your brand.
A simple sales story is more effective than an overkill message.