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From the blog...

How to Audit Your Brand Promise

The current  Whale Hunters Wisdom newsletter features our new article, “How to Audit Your Brand Promise”. We present our method to help your team clearly differentiate your company’s ...

Only a Minnow in a Sea of Whales

Have you recently refused to turn down business that is no longer appropriate for the company you are becoming? If your self-perception hasn’t grown alongside ...

It’s not paranoia if . . .

Andrew Grove’s book Only the Paranoid Survive, published in 1999 while he was CEO of Intel, taught me a lot that keeps coming back to me ...

We don’t get it!

We had a great whale hunting session in Scottsdale last week working with the Asia/Pacific sales team of an international company. In the course of... ...