Are you one of the many executives who think social media is frivolous, trivial, and unrelated to your business? Think again! In this article, I…
Barbara Weaver SmithMay 31, 2013
A version of this post was originally published at BlogWorld. Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your…
Barbara Weaver SmithMay 1, 2013
I highly recommend Jill Konrath and Ardeth Albee's new eBook: Cracking the LinkedIn Sales Code. When The Whale Hunters work with our clients, we always…
Barbara Weaver SmithApril 23, 2013
I did an EDGY Perspectives teleconference on this topic, which is essentially an overview of some of the key principles of Whale Hunting. There's also…
Barbara Weaver SmithFebruary 21, 2013
I've recently completed writing a one-page strategic plan for The Whale Hunters. The program, designed and written by strategist Laura Posey,takes only about an hour…
Barbara Weaver SmithFebruary 5, 2013
Whenever you hold the position of "the best" for a period of time, you become vulnerable to many kinds of attacks. You can't afford for…
Barbara Weaver SmithNovember 17, 2011
Are you developing your products and services in concert with your customers, or are you internally focused?
Barbara Weaver SmithNovember 6, 2011
There's a fine line between doing whatever a customer wants, even if it's not your core business, and learning from customers how they would like…
Barbara Weaver SmithOctober 25, 2011
Complexity in the sales story is a common flaw of young companies as they are growing. You're afraid to turn away any business, so you…
Barbara Weaver SmithOctober 24, 2011
It's not a good thing if you don't have any competitors; it means you don't have a market. What can you do about it?
Barbara Weaver SmithOctober 20, 2011