Loading...
The Whale Hunters
Main Menu
  • Home
  • About
    • Company
    • Leadership
    • The Whale Hunters Process for Large Account Selling
    • The Whale Hunters Story
    • Case Studies
      • Tools for Readers of Whale Hunting
  • Join The Whale Hunters Institute
  • Blog
  • Contact
  • Log In
March 18, 2011

The Shortest, Most Relevant First Outreach

Today I was reading the blog post by Sam Richter on Jill Konrath’s blog about sales intelligence. It reminded me about all the time I devote to researching prospects. I’ve been asked before what I do to prepare for a call, so I thought it would be helpful to document some of the searching that can help you get your foot in the door. Afterall, sometimes getting that first contact is the hardest part! See some of my advice on prospect research below. The goal is to send off or call with the most high impact outreach possible.

Continue reading...

Get Large Account Tips in Your Inbox

Newsletter Signup Footer


From the blog...

Emerge from the Economic Slump–Repost

I am very pleased to have a guest blog post published at Venture Beat in the Entrepreneur Corner. It’s all about how to refocus your ...

Fast Growth Culture

Four types of growth cultures in any company. Learn how to develop a fast-growth culture.

What Can Your Employees Teach You about Growing Your Company?

We had a great collaborative team event yesterday with a new client.  This company has about 40 employees, and at my recommendation they invited every ...

Promote Your Employees on LinkedIn

A version of this post was originally published at BlogWorld. Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your ...
books on the beach

Selling Upmarket: Classic Books for Large Account Sales

Whale Hunting debuted as a business development model for small and midsize B2B companies in 2006. I co-authored the definitive guide in 2008 with Whale ...

Is Your Company Bashful?

Is your company too modest? Before the customer makes the final decision to buy from you, they want to know in some detail what sets ...