I have the privilege today of being a guest blogger for Jim Keenan, A Sales Guy. My post is called What Do Kevin Hart, Aristotle, and Jim Keenan have in common with your sales strategy? It’s my response to Jim’s post about the “Grammar Nazi’s”. And yes, it is about sales process and especially strategy. […]
Chris Conrey explains that it’s a Fatal Sales Failure to be rude to the “front line” people at a prospect company. Don’t let that Executive Washroom go to your head!
I received a very disconcerting email this morning from amazon.com. It was the typical occasional email that amazon.com customers receive, recommending books that I might enjoy.
Amazon, of course, is known for its ability to understand its customers’ taste and to make recommendations on that basis. The entire system is technology-based, not human-based. That is to say, amazon.com doesn’t really know me at all; it creates the illusion of knowing me by crunching data about my browsing and buying habits on its site.
There are huge businesses to help individuals with sales technique, but I’ve always found some of the best business advice can come from good friends and mentors. Sometimes it just takes a small, quick reminder to get us started for the week ahead. What sales advice can you share with us? We’d love to hear from you.
To manage the handoff between sales and delivery, you may want to start with a checklist. The checklist is the next step up from a to-do list because it creates organizational process. That’s one of the reasons that The Whale Hunters Process™ works—we help companies build the bridge between what’s sold and delivered through process. Communication is great and can always be improved. Process on the other hand can be standardized, written down, charted out, and taught without the risk of mis-interpretation
The “brand promise audit” is a key feature of the scouting process, designed to position your company to land big sales. It’s a mandatory feature of your business development strategy! The brand promise audit focuses on how a small company can hone its message to market so as to be distinctive. In far too many […]