Sunday Show: The Care and Feeding of Ravens
Podcast about how to locate and befriend key advocates for your company.
Your Content Strategy–Whose Content?
After my last post about a content strategy, Merlin U Ward [Twitter @merlinuward] asked me, “What about media aggregators?” An “aggregator” is someone (or in most cases today a set of software tools) that gathers content produced by others and makes it available to people who want easy access to good filtered content on that topic. […]
What’s a Content Strategy and Why Do I Need One?
Recently Gini Dietrich predicted “All companies will become media companies.” If you’re in the marketing/PR business or if you’re a keen social media afficionado and follower, maybe you already know this. But I’ll bet for most of us, as small biz entrepreneurs and salespeople, that’s still news. What that means–becoming a “media company”– is that […]
3 Keys to Being a Successful Whale Hunter
Today we bring you a guest post from The Whale Hunters Certified Partner, Loretta Love Huff, headquartered in Phoenix. Enjoy! Whale hunting is a process that takes a while to perfect. People mistakenly believe they can decide to land big deals one day and start prospecting the next. Having worked with several companies in their […]
Know What You Don’t Know About Customer Strategy
This week’s newsletter is Know What You Don’t Know About Customer Strategy. It’s all about Internet and social media predictions from Gini Dietrich, who’s Founder and CEO of Arment Dietrich, a non-traditional marketing/advertising/PR firm. Gini has a lot to say about what she expects to see happening in the online/offline world of attracting, engaging, and […]
Five Reasons to Conduct a “Virtual Blog Tour”
Today I’m embarking on a “virtual blog tour” on behalf of The Whale Hunters. Our purpose is to connect with a larger audience of small business owners and sales representatives worldwide. I engaged Nikki Leigh, founder of Promo 101, to conduct this tour for me. It’s like a book tour, only it all takes place […]
Social Media Conundrum
This week my interactive marketing team has been coaching me on how to use Twitter as an arrow in the business development quiver. I’ve also invested time, training, and even dollars in Compendium Blogware (who support this blog) and other social media tools including LinkedIn, Plaxo, FaceBook, and Ryze. Twitter is in a class by itself. By far […]