The Sunday Show: Avoid the Earn-It Trap
Should you take a small piece of business in hopes of getting more later? Not usually.
Your Content Strategy–Whose Content?
After my last post about a content strategy, Merlin U Ward [Twitter @merlinuward] asked me, “What about media aggregators?” An “aggregator” is someone (or in most cases today a set of software tools) that gathers content produced by others and makes it available to people who want easy access to good filtered content on that topic. […]
What’s a Content Strategy and Why Do I Need One?
Recently Gini Dietrich predicted “All companies will become media companies.” If you’re in the marketing/PR business or if you’re a keen social media afficionado and follower, maybe you already know this. But I’ll bet for most of us, as small biz entrepreneurs and salespeople, that’s still news. What that means–becoming a “media company”– is that […]
Know What You Don’t Know About Customer Strategy
This week’s newsletter is Know What You Don’t Know About Customer Strategy. It’s all about Internet and social media predictions from Gini Dietrich, who’s Founder and CEO of Arment Dietrich, a non-traditional marketing/advertising/PR firm. Gini has a lot to say about what she expects to see happening in the online/offline world of attracting, engaging, and […]
The Sunday Show: How to Position Against Key Competitors
Hi there! I’m starting a new blog feature today that I call “The Sunday Show.” Each Sunday I’ll post a podcast with a Whale Hunting concept or tool to help you in the week ahead. I know that many of us use some time on Sunday evening to get your thoughts and to-do lists organized […]
What does a great brand message look like?
The “brand promise audit” is a key feature of the scouting process, designed to position your company to land big sales. It’s a mandatory feature of your business development strategy! The brand promise audit focuses on how a small company can hone its message to market so as to be distinctive. In far too many […]