Is Your Market Message Getting Stale?
When your brand message is stale, it’s time to refresh.
Are You Too Special?
It’s not a good thing if you don’t have any competitors; it means you don’t have a market. What can you do about it?
How to Overkill Your Message
A simple sales story is more effective than an overkill message.
Fatal Sales Failures: Lack of Investment in Marketing
Chad Root discusses why marketing should not be left to your sales department.
Can Technology Substitute for Real Customer Knowledge?
I received a very disconcerting email this morning from amazon.com. It was the typical occasional email that amazon.com customers receive, recommending books that I might enjoy.
Amazon, of course, is known for its ability to understand its customers’ taste and to make recommendations on that basis. The entire system is technology-based, not human-based. That is to say, amazon.com doesn’t really know me at all; it creates the illusion of knowing me by crunching data about my browsing and buying habits on its site.
How a Purple Cow Affects Whale Hunting
At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the exercise is to determine what parts of your brand promise are truly unique. We often find that the majority of brand promises fall into average or above average categories.
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Help! Where Does Social Media End?
You run a business. You don’t have time to keep up. Does it feel like, somedays, you’re being left behind?
How do you talk to your customers?
Social media platforms and spaces foster conversations among companies and their customers in unprecedented ways. In the B2B space, we’re just starting to figure out why do we want to have conversations, what’s their value, how to conduct them, and how to how to nurture them over time. How can your company talk to your […]
Five Proven Ways to Generate B2B Leads with Social Media
You might think social media activities are simply random, and you may wonder if you can really acquire B2B leads through social media sites. But here are five proven ways to use social media to create leads in a B2B market.
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What’s Your Content Strategy for B2B Sales? Huh?
Small companies in the B2B arena in all industries need a content strategy in order to attract new prospects and make new sales.
Big Deals in Professional Services: 9 Strategic Considerations
Today’s Guest Blogger is Joseph Olewitz . Joseph has been there & done that in the area of new business development. In addition to being CEO and Principal Consultant at 22nd Story Strategies, Inc., Joseph currently shares experiences deriving from years of pitching large professional services deals on his Intentional Growth blog. As I […]
Why Can’t Sales and Marketing Get Along?
Of all the problems with company silos, the one hardest for me to imagine is a marketing silo and a sales silo. Yet I see these divisions all the time, even in small companies. Marketing complains that the sales team will not share information or fill out CRM reports. Sales complains that marketing is wasting time and wasting money and not delivering the right kinds of leads.