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May 22, 2014

Social Selling–May 2014 Edition

Here it is, my May guest blog post for Nimble. It’s about how you can be a thought leader in your industry without creating new content. You can curate content instead!

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From the blog...

Telescope on Map

How Focus Builds Your Brand

Great brands are built through focus. It’s often very hard for a small company, especially a young one, to limit its concept of “who is ...

Can Technology Substitute for Real Customer Knowledge?

I received a very disconcerting email this morning from amazon.com. It was the typical occasional email that amazon.com customers receive, recommending books that I might ...

Whale Hunting Practice #6: Refine your Target Filter

Now you have a target filter of criteria to identify the best whale prospects for your company–the categories that are important to you and the ...

Will You Benefit from the Economic Recovery?

The National Bureau of Economic Research marked June 2009 as the end of the recession that began in December 2007, and the beginning of an ...

5 Business Development Tactics That Don’t Change

This is the time of year when prognosticators are predicting what will be nouveau and cool, or nouveau and harsh, in 2011.  While I have ...

Only a Minnow in a Sea of Whales

Have you recently refused to turn down business that is no longer appropriate for the company you are becoming? If your self-perception hasn’t grown alongside ...