We believe that this old adage is for the most part true, but not quite so simple. Really, what ever really is so simple? Actually, the more I thought about this saying, the more I realized that it fits quite nicely with what we teach to small businesses.
There are natural advantages women bring to the B2B sales process including their ability to read a room and understand what’s going on inside a buyer’s head. Women are especially good at reading emotions and assessing a buyer’s fear.
From The Whale Hunters, we know it takes a strong team with a variety of skills to land a whale. You want women on your team. There are natural advantages Wonder Woman brings to the table that Superman and Underdog don’t have. And I’m not just talking about her magic Lasso of Truth.