Andrew Bagley, Director of Emerging Media & Client Strategy at Sitewire Interactive Agency, was a recent guest on our Expert Series teleconference.
Andrew talked about why business owners should learn to manage social media, how we should equip our employees to contribute, and what “platforms” or tools we might use to get started. He explained that social media allow everyone to be a publisher, not just a consumer, of content, and how social media referrals are becoming critically important to businesses. That is especially true in retail business, but increasingly true for B-to-B companies as well.
If you need a social media primer–how to present your company through social media and how to use social media to research prospects, I invite you to listen to this 60-minute presentation–Andrew Bagley on Sales and Social Media 101.