Are You Leaving Millions in Your Global Accounts Bucket?

If you’ve been a whale hunter for awhile, chances are you have a few global accounts– big customers who do business all over the world. Almost all of my whale hunting clients have  business with global companies. The list of their customers includes Verizon, Proctor and Gamble, Novartis, Capital One, Coca Cola, Red Bull, Ricoh, Luxottica,...