Why It’s All About Sales
Vhange your paradigm about sales and grow your company.
Big Deals in Professional Services: 9 Strategic Considerations
Today’s Guest Blogger is Joseph Olewitz . Joseph has been there & done that in the area of new business development. In addition to being CEO and Principal Consultant at 22nd Story Strategies, Inc., Joseph currently shares experiences deriving from years of pitching large professional services deals on his Intentional Growth blog. As I […]
The Leadership that Drives Culture Change: 7 Critical Initiatives
Making a commitment to hunt whales is the beginning of a dramatic cultural shift. It’s more than just a new business development strategy. Embarking on this process successfully requires vision, planning, implementation and personal development from everyone involved, particularly the CEO.
Do One Thing . . . Define the Customer You Want Next
My colleague Lindsay Bayuk recently introduced me to the website Real Simple and the “Keep It Together” emails that they deliver. The subject line is “If You Do Just One Thing . . . [fill in the blank]. Actually, the first one I saw was “If you do just one thing . . . clean out […]
Get Over It: Overcoming Hurdles to Implement Culture Change
Implementing needed, comprehensive change is hard. It’s really hard when it changes they way your company brings in revenue. As I’m finding with many small businesses, however, sometimes the implementation isn’t as difficult as just getting started. Sometimes just having an idea really heard is just as hard and doing the work. Even worse is when no one admits there’s a problem! In order for The Whale Hunters Process™ to really work, both leadership and employees need to be bought into the program. In order for everyone to be on the same page, it can take some convincing.
Sunday Show: The Care and Feeding of Ravens
Podcast about how to locate and befriend key advocates for your company.
Today’s the Day! Embrace Your Growth Strategy
What’s your growth strategy? (If you’re reading this, I hope its whale hunting.) What are you employing to take your business to the next level? Whatever your strategy or tactics, I think it really all starts with a “think big” mentality/philosophy. You have to first embrace a philosophy of growth before you start work on anything else. Some resent conversations have left me convinced some businesses don’t want to grow. Or, rather, their fear of change is bigger than the desire for growth. Now is not the time to be afraid of the future.
The Sunday Show–Fighting Barnacles (Don’t Let Them Drag You Down)
The Sunday Show for today features one of my all-time favorite podcasts–Fighting Barnacles. I always take a positive view of change, and I tend to be patient with people who need a lot of time in order to embrace new ways of doing business. After all, if what you’ve been doing has been successful, it’s […]
5 Tips to Help Your Small Company Welcome Spring
Today’s Guest Blogger is Rosemary DiDio Brehm, a Certified Partner with The Whale Hunters. Learn more about Rosemary at the end of this post. Thanks Rosemary! This winter has been dreadful. Snow and ice interrupted everything from routine business trips to the Super Bowl where falling ice caused injury and delay. But, thermometers are starting […]
Business Stories: Did You Hear the One About . . .?
I started the day with Alltop to see what my favorite bloggers were talking about. I found a link from Guy Kawasaki to an article about story-telling–what intrigued me was the title: 7 Deadly Sins of Business Storytelling. It’s based on Jennifer Aaker and Andy Smith’s book, The Dragonfly Effect. And it was a coincidental topic, since The Whale […]
Your Content Strategy–Whose Content?
After my last post about a content strategy, Merlin U Ward [Twitter @merlinuward] asked me, “What about media aggregators?” An “aggregator” is someone (or in most cases today a set of software tools) that gathers content produced by others and makes it available to people who want easy access to good filtered content on that topic. […]
What’s a Content Strategy and Why Do I Need One?
Recently Gini Dietrich predicted “All companies will become media companies.” If you’re in the marketing/PR business or if you’re a keen social media afficionado and follower, maybe you already know this. But I’ll bet for most of us, as small biz entrepreneurs and salespeople, that’s still news. What that means–becoming a “media company”– is that […]