Is Your Market Message Getting Stale?
When your brand message is stale, it’s time to refresh.
Are Your Rules of Engagement Rigid?
There’s a fine line between doing whatever a customer wants, even if it’s not your core business, and learning from customers how they would like to receive your products and services.
How Simple is Your Sales Story?
Complexity in the sales story is a common flaw of young companies as they are growing. You’re afraid to turn away any business, so you try to do almost anything that any prospect wants you to do. Big mistake! First off, it doesn’t work, and it will cost you money and anguish before you finally learn that hard lesson.
Super Leverage for Sales
So what’s the lesson? The asset is a customer walks into your office. How much more of an asset do you want? So don’t blow it by getting in the way. Leverage that asset by being a human being with them. Be present. Give them freedom. Don’t take it away.
How to Overkill Your Message
A simple sales story is more effective than an overkill message.
Price Really Doesn’t Matter
The Whale Hunters founder Barbara Weaver Smith interviews Anthony Iannarino, author of The Sales Blog, about how to avoid being commoditized.
Fatal Sales Failures: Why Not Commoditize?
Anthony Iannarino on the topic of how to avoid commoditization.
Fatal Sales Failures: Your Opinion Doesn’t Matter
If your perspective is outbound on the customer, you need to change your viewpoint. See and understand the world from the client’s perspective, internalize what they know, observe, and live everyday and you will have potentially earned the right to express your opinion; or, offer your advice. If you have not earned the right, you are wasting everyone’s time.
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How To Get Left Behind (Courtesy of BlogWorld)
But it frightens me how many small to midsize companies behave like ostriches when it comes to a serious evaluation of their social media strategy.
How to Offend Your Newest Customer
Tactics that seem to be customer-friendly can really backfire if you imply service that you don't intend to deliver.
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Seven Bad-Boss Behaviors to Avoid
Strong workplace relationships among leaders and their employees are vital to a healthy organization. Gallup found that no single factor more clearly predicts the productivity of an employee than his relationship with his direct supervisor. The ability to build solid workplace relationships and effectively communicate in a positive manner is the core of good management.
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How Do Savvy Business Owners Manage Risk?
Video interviews with business leaders on how they evaluate and manage risk.
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