Today’s guest post is by Larry Smith, Partner in The Whale Hunters, and CEO of GreenLyne, Inc. Thanks for posting, Larry! As the owner of a new start-up company that creates software to make manufacturing plant floors paperless, I have used The Whale Hunters Process™ to identify potential clients who can benefit from our […]
Today I was reading the blog post by Sam Richter on Jill Konrath’s blog about sales intelligence. It reminded me about all the time I devote to researching prospects. I’ve been asked before what I do to prepare for a call, so I thought it would be helpful to document some of the searching that can help you get your foot in the door. Afterall, sometimes getting that first contact is the hardest part! See some of my advice on prospect research below. The goal is to send off or call with the most high impact outreach possible.
How many times have you come out of a meeting with more work than you had before you went in? And just having lost an hour or two or more of time in which to get it done? It’s no wonder busy people hate meetings! The answer to that dilemma is to change the way […]
The “brand promise audit” is a key feature of the scouting process, designed to position your company to land big sales. It’s a mandatory feature of your business development strategy! The brand promise audit focuses on how a small company can hone its message to market so as to be distinctive. In far too many […]
We had an outstanding interview with Sitewire president Greg Chapman on last week’s Expert Series Call. Greg offered compelling insights into how executives in large companies approach and complete their buying decisions. Two highlights: Purchasing Agents. Greg explained that the decision-making processes for buying goods or services inside of big companies are changing dramatically. Although […]