If you are nervous–or scared to death–about the economy in recent weeks, you are in good company. But instead of worrying about your own next steps, have you thought about how your customers are feeling–especially your whale customers? Whale hunters know that whales are fearful of small companies, even in the best of times. But right now the whales are afraid of everything.
It’s a great time to get close and help them out–both in friendship and as a business development strategy. I’ve offered suggestions on how to do it in today’s newsletter, Calm the Waters.
What are you doing to help your customers help their customers? We invite your comments and suggestions.