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May 14, 2011

Sales Position Open: Rock Stars Need Not Apply

I can’t tell you how many owners and CEOs I talk to who are looking for a rock star with a rolodex to save their sales. But today’s complex B2B sales require thoughtful, analytic team players who can put ego aside and involve their company’s subject matter experts in the sales process.

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The Four Fears That Stop Big Company Buyers from Saying Yes

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