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November 8, 2011

Is Your Company Bashful?

Is your company too modest? Before the customer makes the final decision to buy from you, they want to know in some detail what sets your team apart from those of your competitors. Don’t make this story hard to find!

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March 29, 2011

Advice from the Big Apple – Don’t Look Small

New York City: The Big Apple filled with big buildings, big businesses and big egos! The line “If you can make it here you can make it anywhere” is a mantra. If NY bravado does one thing it is to keep people from thinking small. Everyone has to be prepared to be on a razor sharp competitive edge all the time.

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February 22, 2011

Is Everyone in the Same Boat on Sales?

Are sales professionals trying to sell out of fear instead of quality? It seems they sell to “stay alive” just because they want to keep their jobs. More than ever, this is when we need to be sure everyone is on the boat! Sales team members can’t be expected to sell alone. If we expect sales professionals to land bigger deals, then we need to send them out with the tools to be successful, and the most powerful one, is a full boat!

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From the blog...

Case Study The Whale Hunters

7 Steps to Powerful Case Studies

In my continuing series on brand differentiation, today’s post focuses on the value of case studies in building your brand. Prospective customers really like to ...
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How Focus Builds Your Brand

Great brands are built through focus. It’s often very hard for a small company, especially a young one, to limit its concept of “who is ...
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When large account selling is like whale hunting—and when it is not!

This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other ...

Are You Building Trust or Just Fixing Blunders?

We came home from the grocery with a little mesh package of new red potatoes. Also a package of baby portabella mushrooms. Planned to use ...
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Selling Upmarket: Classic Books for Large Account Sales

Whale Hunting debuted as a business development model for small and midsize B2B companies in 2006. I co-authored the definitive guide in 2008 with Whale ...

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At a Whale Hunters seminar in Phoenix, Laura Galante of Sitewire Interactive Marketing spoke as a representative of “the whale.” Based upon her experience as a ...