Each month we do our Expert Series call focused on growth and sales for small and medium sized businesses. This month, on July 20th at 12pm Eastern, we’re doing our free call with Compendium CEO, Chris Baggott .
Earlier this week, in the blog post by @jolewitz he talks about how critical people are to a business’ success. In the comments he and @RaynaNyc talked about how your team is one of the biggest unique selling propositions (USP). It’s so true, and it got me thinking.
The “grey matter” of your team is what matters.
Many managers (whether in small, mid-sized or large businesses) who survived the very difficult last few years are working hard to come back strong. You may currently be: restructuring, hiring new talent, revitalizing your marketing plan, becoming more creative with staff resources and how best to maximize them, all while making the best of technology from the Internet to mobile to social media and various data analytics tools.
My advice if you would like to transcend the competitive landscape is to think about Intentional Growth™ and create a plan to establish, highlight, and promote how you are unique as you grow into the future. The critical word here is “grow” and the focus of this post is how your USP (Unique Selling Proposition) will support and fuel that growth.
I think it’s important keep the growth conversation in check. The Whale Hunters process is all about smart growth. Each phase of our process is designed to find the best fit, or most mutually beneficial sales opportunities. Even though both of these examples are B2C, the lessons apply just the same to B2B businesses.
Playing a bigger game makes partnering for success a “must”, yet few amongst us has ever made that happen in a healthy and sustainable way. Let me list a few of the new and different things successful partners do. How to partner for growth……5 basic steps towards success.
Don’t think for a second that you’ll keep this whale-client because you landed the big, initial sale. Your team needs to be accessible, reliable, and flexible. Business is about people, relationships. An authentic email. Thoughtful phone call. Focusing on them. All of these things will go a long way to building trust and growing your revenue potential.
What’s your growth strategy? (If you’re reading this, I hope its whale hunting.) What are you employing to take your business to the next level? Whatever your strategy or tactics, I think it really all starts with a “think big” mentality/philosophy. You have to first embrace a philosophy of growth before you start work on anything else. Some resent conversations have left me convinced some businesses don’t want to grow. Or, rather, their fear of change is bigger than the desire for growth. Now is not the time to be afraid of the future.
We hate change. We really do. Unless, of course, we’re already in a bad place and we recognize that change is less painful than where we are now. Here’s the funny thing: we hate change yet always desire improvement. This was the topic of conversation for Dr. Weaver Smith and I the other day as […]