Corporate philanthropy has been around for hundreds of years. From the town groceries running a line of credit for local families to the local…
Barbara Weaver SmithMarch 27, 2014
Is timeliness an important part of your service? A good way for small companies to differentiate is by using their agility and flexibility to…
Barbara Weaver SmithJune 27, 2013
Are you developing your products and services in concert with your customers, or are you internally focused?
Barbara Weaver SmithNovember 6, 2011
Complexity in the sales story is a common flaw of young companies as they are growing. You're afraid to turn away any business, so you…
Barbara Weaver SmithOctober 24, 2011
So what’s the lesson? The asset is a customer walks into your office. How much more of an asset do you want? So don’t blow…
Guest BloggerOctober 17, 2011
A lot of The Whale Hunters client companies believe they are playing in a totally price-driven market. They do not see any opportunities to compete…
Barbara Weaver SmithSeptember 6, 2011
Whale Hunting is a great strategy to grow your company fast. But even fast-growing companies make on average 80% of their revenue from existing clients.…
Barbara Weaver SmithJuly 19, 2011
I received a very disconcerting email this morning from amazon.com. It was the typical occasional email that amazon.com customers receive, recommending books that I might…
Barbara Weaver SmithJune 1, 2011
Today's guest blogger is Dave Cooke--more about Dave at the end of the post. Thanks, Dave, for sharing your words of wisdom with The Whale…
Barbara Weaver SmithJanuary 28, 2011
The "brand promise audit" is a key feature of the scouting process, designed to position your company to land big sales. It's a mandatory feature…
Barbara Weaver SmithOctober 2, 2010