Testimonials from customers or supply-chain partners can serve as powerful differentiators. Building your brand on testimonials means you stand out from your competitors in customer…
Whale Hunting is a great strategy to grow your company fast. But even fast-growing companies make on average 80% of their revenue from existing clients.…
I received a very disconcerting email this morning from amazon.com. It was the typical occasional email that amazon.com customers receive, recommending books that I might…