Business DealsBusiness Development StrategyCase StudiesLink RecommendationsSales ProcessSocial Media for Businesses How a Purple Cow Affects Whale Hunting At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the…Guest BloggerApril 25, 2011
Business Development StrategySales ProcessSales TipsSmall Business AdviceSmall Business Growth What does a great brand message look like? The "brand promise audit" is a key feature of the scouting process, designed to position your company to land big sales. It's a mandatory feature…Barbara Weaver SmithOctober 2, 2010
