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From the blog...

Whale Hunting Practice #9: Build a Whale Chart

In traditional marketing plans, your company sends messages/invitations into the market and gathers “leads”–prospective customers who respond.  Marketing hands off the leads to sales, the ...

When to Persist Even after You Hear the Word “No”

Many sales people give up on their dreams because they worry about and try to avoid that feeling of rejection that comes when a prospect ...

How to Overkill Your Message

A simple sales story is more effective than an overkill message.

Hibernating Polar Bears

At a Whale Hunters seminar in Phoenix, Laura Galante of Sitewire Interactive Marketing spoke as a representative of “the whale.” Based upon her experience as a ...