Buy the Sales Development Playbook

Trish Bertuzzi, my good friend who heads up The Bridge Group, has written an exceptionally detailed playbook for sales development, that part of the sales process that is so often treated superficially. I love how it integrates seamlessly with The Whale Hunters Process, adding much-needed depth to Scouting in ways that I have not begun […]

I Should Hate This Book

Long before I was an entrepreneur I was an English professor and then an academic dean and then the president of a statewide nonprofit civic organization. And all along that path I was a believer in the value of formal education, of higher education, of humanities education. And of course as long as I stayed […]

The Memorable Presentation

When you’re preparing a sales presentation with your team, you should be telling a story. You need an introduction, a conclusion, and a middle that reinforces three main points. Three is a magic number because three points (or three outcomes or three reasons) are memorable. Two is not enough, and four is too many. Your audience–your […]