Is Your Recession Over? The Top Five Ways to Profit Now
In a post-recession economy, small businesses need a fresh set of tactics and tools in order to reposition themselves for growth. Here’s how.
The Shortest, Most Relevant First Outreach
Today I was reading the blog post by Sam Richter on Jill Konrath’s blog about sales intelligence. It reminded me about all the time I devote to researching prospects. I’ve been asked before what I do to prepare for a call, so I thought it would be helpful to document some of the searching that can help you get your foot in the door. Afterall, sometimes getting that first contact is the hardest part! See some of my advice on prospect research below. The goal is to send off or call with the most high impact outreach possible.
Your Content Strategy–Whose Content?
After my last post about a content strategy, Merlin U Ward [Twitter @merlinuward] asked me, “What about media aggregators?” An “aggregator” is someone (or in most cases today a set of software tools) that gathers content produced by others and makes it available to people who want easy access to good filtered content on that topic. […]
Know What You Don’t Know About Customer Strategy
This week’s newsletter is Know What You Don’t Know About Customer Strategy. It’s all about Internet and social media predictions from Gini Dietrich, who’s Founder and CEO of Arment Dietrich, a non-traditional marketing/advertising/PR firm. Gini has a lot to say about what she expects to see happening in the online/offline world of attracting, engaging, and […]
Five Reasons to Conduct a “Virtual Blog Tour”
Today I’m embarking on a “virtual blog tour” on behalf of The Whale Hunters. Our purpose is to connect with a larger audience of small business owners and sales representatives worldwide. I engaged Nikki Leigh, founder of Promo 101, to conduct this tour for me. It’s like a book tour, only it all takes place […]
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