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From the blog...

Are you caving in or cashing in on Q4?

Here we are on October 15.  It feels like the “Ides of October” or something.  Everybody’s talking about how there’s only one more month to ...

Whale Hunting Practice #10: Research Your Whales

A traditional marketing plan depends upon generating leads.  Quite the opposite, whale hunting depends upon identifying the ideal customers with whom you want to do ...

Launch your Boat

A colleague recently pointed out to me the importance of the Whale Hunters concept that we call “launch the boat.” That’s the critical management decision to ...