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December 27, 2020

Whale Hunting in the Era of Sales 3.0

Whale Hunting is about landing the kinds of deals that change a company’s trajectory—big sales to big companies. And many small and midsize B2B firms have the capacity to play in this arena, even if they haven’t realized it yet. Among our Whale Hunting clients, here are just a few recent wins: A $600M construction […]

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November 8, 2018

Name It-Claim It Video

Does your big customer want to see your process–but you don’t actually have one yet?

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December 10, 2017

When large account selling is like whale hunting—and when it is not!

This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other methods of selling and growing large customers.

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From the blog...

Five Key Elements of an Initial Sales Call

Here are five key points to consider in preparation to make your initial call on a prospective customer. No, they're not about putting brochures in ...
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Why Salespeople Need to Know More about Their Global Customers

Selling Power TV Gerhard Gschwandtner Filmed at Sales 2.0 Conference in San Francisco 2016

Start Your Week With Simple Sales Ideas

There are huge businesses to help individuals with sales technique, but I’ve always found some of the best business advice can come from good friends ...
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Social Selling: February 2014 Edition

    My monthly blog post for Nimble this month features connection as the substitute for cold calling.  Here’s the link. If you want to know... ...

Killing the Truth

When you make a commitment to transformational change in your company, you have made a commitment to learning. Less obviously but equally important, you’ve made ...

Sales Should Not Be a Dirty Word

Not all sales people are scum of the earth. They do the work for businesses to thrive, create jobs, build connections and grow. So, if ...