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December 27, 2020

Whale Hunting in the Era of Sales 3.0

Whale Hunting is about landing the kinds of deals that change a company’s trajectory—big sales to big companies. And many small and midsize B2B firms have the capacity to play in this arena, even if they haven’t realized it yet. Among our Whale Hunting clients, here are just a few recent wins: A $600M construction […]

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November 8, 2018

Name It-Claim It Video

Does your big customer want to see your process–but you don’t actually have one yet?

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December 10, 2017

When large account selling is like whale hunting—and when it is not!

This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other methods of selling and growing large customers.

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From the blog...

Is Your Market a Niche or a Crater?

Everyone’s heard of a “niche” market as one way to differentiate your company from others. Perhaps you sell business-to-business, and you sell only to schools, ...

Get Over It: Overcoming Hurdles to Implement Culture Change

Implementing needed, comprehensive change is hard. It’s really hard when it changes they way your company brings in revenue. As I’m finding with many small ...
Modern Whale Hunting large account sales

Story of The Whale Hunters

  Whale hunting is not about killing. What a bad analogy that would be! It’s actually about serving. Honoring the whale. Celebrating the whale.  Doing ...
Cash

Low Cost. Got It? Brand With it!

Here’s another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid ...

Promote Your Employees on LinkedIn

A version of this post was originally published at BlogWorld. Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your ...

A Community of Ravens

This week I was a keynote speaker hosted by the Business Clubs of America (BCA) , Phoenix Metro Chapter.  I attended an evening reception for members ...