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December 27, 2020

Whale Hunting in the Era of Sales 3.0

Whale Hunting is about landing the kinds of deals that change a company’s trajectory—big sales to big companies. And many small and midsize B2B firms have the capacity to play in this arena, even if they haven’t realized it yet. Among our Whale Hunting clients, here are just a few recent wins: A $600M construction […]

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November 8, 2018

Name It-Claim It Video

Does your big customer want to see your process–but you don’t actually have one yet?

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December 10, 2017

When large account selling is like whale hunting—and when it is not!

This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other methods of selling and growing large customers.

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From the blog...

10 Ways to Get Real Work Done at Meetings & Make More Money

Introducing a series of ten blog posts about making meetings more productive to increase the time available for sales and service.

Harpooning: Get Your Prospect’s Attention

In this series of blog posts about The Whale Hunters Process for rapid business development and growth, harpooning is the last phase of Scouting.  It’s also the ...

Whale Hunting Practice #18: Ask Better Questions

If you are going to build your Whale Hunting sales process on the basis of answers that you need from the whale buyers at every ...
Personal Trainer

Why You Need a Referral System

I’m pleased to introduce my good friend Joanne Black, referral selling expert and author of No More Cold Calling™ and Pick Up the Damn Phone with today’s guest blog. ...

How Simple is Your Sales Story?

Complexity in the sales story is a common flaw of young companies as they are growing. You're afraid to turn away any business, so you ...
Small businessman needs confidence.

How To Approach a Big Company Executive with Confidence

  As an executive or salesperson representing a small company,  learn to approach big company executives with confidence. These are people whom you don’t know, ...