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December 27, 2020

Whale Hunting in the Era of Sales 3.0

Whale Hunting is about landing the kinds of deals that change a company’s trajectory—big sales to big companies. And many small and midsize B2B firms have the capacity to play in this arena, even if they haven’t realized it yet. Among our Whale Hunting clients, here are just a few recent wins: A $600M construction […]

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November 8, 2018

Name It-Claim It Video

Does your big customer want to see your process–but you don’t actually have one yet?

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December 10, 2017

When large account selling is like whale hunting—and when it is not!

This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other methods of selling and growing large customers.

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From the blog...

Generate the Lead–Then What?

I’m happy to recommend a new book by my friend and colleague Nancy Bleeke–all about how to have “collaborative conversations” with your prospective customers. As ...

Forbes–You Got it Wrong

I just got an email inviting me to join Forbes Woman, the new offering that Forbes launched July 1. So excuse me if I’m wrong, ...

Know What You Don’t Know About Customer Strategy

This week’s newsletter is Know What You Don’t Know About Customer Strategy.  It’s all about Internet and social media predictions from Gini Dietrich, who’s Founder ...

Writing RFP/RFI Responses

In the last few weeks, I’ve consulted with clients on about a dozen RFP and RFI proposals.  The art of business proposal writing is becoming ...

Today’s the Day! Embrace Your Growth Strategy

What’s your growth strategy? (If you’re reading this, I hope its whale hunting.) What are you employing to take your business to the next level? ...

Whale Hunting Practice #13: Master the 2-Card Questions

When you play Texas Hold ‘Em, you have to be really good at understanding the odds based on your first two cards.  Good players don’t ...