Earlier this week, in the blog post by @jolewitz he talks about how critical people are to a business’ success. In the comments he and @RaynaNyc talked about how your team is one of the biggest unique selling propositions (USP). It’s so true, and it got me thinking.
The “grey matter” of your team is what matters.
Sales in and of itself can often feel confusing. “What can I do to get my foot in the door at this company that I know (based on my research) is a perfect fit for my business offerings when I don’t have any connections there? Why won’t she return my calls to discuss the proposal she requested? Why didn’t they buy when they gave me all the right signals? How could they have possibly selected our biggest competitor when clearly we are the best fit to meet their stated objectives/needs?” I’m sure most of these sound familiar. So rather than sit at your desk ho-hum and ruminate on these questions, recognize these challenges during the sales process as opportunities to INNOVATE.