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July 22, 2011

Is Your Company Discoverable? Hear What Chris Baggott Has to Say

Conversation with Chris Baggott about "The Key to Fast Growth is Discoverability."

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From the blog...

The Whale Hunters Process

Why People Pay for Process

If you have what Strategic Coach Dan Sullivan calls a “Unique Process,” you are way ahead of your competition in differentiation. Your brand promise IS that ...

4 Reasons Why Networking Is Not a Sales Strategy . . . and 1 Big Exception

When I started out in my own business fifteen years ago, I thought that business networking was the way to acquire leads, opportunities, and referrals—in ...

Giving Thanks

Instead of focusing on the DJIA ricochet like a pinball, let’s pause to count our (business)  blessings in this week of Thanksgiving in the U.S. And if ...

What’s a Content Strategy and Why Do I Need One?

Recently Gini Dietrich predicted “All companies will become media companies.”  If you’re in the marketing/PR business or if you’re a keen social media afficionado and ...

Whale Hunting Practice #2: Create a Culture for Fast Growth

When a company makes a deliberate move to accelerate its growth, the need is to move very fast on that path.  When you go after ...

Fatal Sales Failures: See no evil, hear no evil, speak no evil

Barbara Hauser explains that sales suffer when the company practices a culture of "See No Evil, Hear No Evil, Speak No Evil."