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August 12, 2010

Chamber of Commerce and Your Business

I had the pleasure of presenting a Whale Hunters workshop for the Academy Plus attendees at the annual training seminar hosted by the Western Alliance of Chamber Executives, headquartered in Sacramento, CA.  These are experienced CEOs of local and regional Chambers of Commerce, dedicating time and energy to better serving their members and their communities. […]

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From the blog...

What’s a Content Strategy and Why Do I Need One?

Recently Gini Dietrich predicted “All companies will become media companies.”  If you’re in the marketing/PR business or if you’re a keen social media afficionado and ...

Selling in a Down Economy

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Whale Signs: Is Your Prospect Ready to Buy?

In The Whale Hunters Process, the first steps in your “Scouting” stage involve creating a target filter, locating companies that fit the criteria of your ...

Only a Minnow in a Sea of Whales

Have you recently refused to turn down business that is no longer appropriate for the company you are becoming? If your self-perception hasn’t grown alongside ...
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Let Your Customers Build Your Brand

Testimonials from customers or supply-chain partners can serve as powerful differentiators.  Building your brand on testimonials means you stand out from your competitors in customer ...
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How B2B Buying Teams Use Social Media to Evaluate Sellers

Buying teams don't find you on social media. They verify you there. Forrester counts 22 people in a typical B2B buying decision, and 6sense reports ...