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From the blog...

Whale Hunting Practice #22: Plan a Road Show

When your team heads out to a customer’s location for a presentation, how well prepared are you?  Sometimes you will be coming in at different ...

How to Lose with Rigid Rules

When you have rigid rules for customers, you will lose business.
Reference

5 Ways to Build Brand with References

In my continuing series on differentiating your brand, I’m writing today about references and how you can develop them as a powerful way to stand ...

Killing the Truth

When you make a commitment to transformational change in your company, you have made a commitment to learning. Less obviously but equally important, you’ve made ...