The next episode in my 12-part BrightTalk series takes place on February 20 at 11 am Eastern, 9 am Pacific, or On Demand at any…
Barbara Weaver SmithFebruary 19, 2019
The whales are on winter vacation in warm oceans. They are playing, breeding, frolicking and entertaining tourists for a couple of months. But before long,…
Barbara Weaver SmithJanuary 2, 2019
Does your big customer want to see your process--but you don't actually have one yet? Watch this quick video on what to do next.
Barbara Weaver SmithNovember 8, 2018
Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still…
Barbara Weaver SmithAugust 23, 2018
Almost every RFP asks you to define or explain your business process for something or other. Here are a few of the recent ones that…
Barbara Weaver SmithAugust 20, 2017
“What global account buyers are saying is: we are tired of sellers who are shallow. Who are focused on their products and solutions and what…
Barbara Weaver SmithJune 28, 2016
My friend and colleague Jim Keenan featured on HIS blog The Whale Hunters new infographic on Team Selling. Thank you, Jim! I hope you…
Barbara Weaver SmithMarch 12, 2014
A few weeks ago I wrote about Nimble, a really good (and simple) social media CRM tool which we use at The Whale Hunters--read…
Barbara Weaver SmithJanuary 7, 2014
Here's another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid…
Barbara Weaver SmithNovember 5, 2013
I am a big fan of the whole UPS campaign "I love logistics." The jingle, the visuals, the actual defining and claiming "logistics" as their…
Barbara Weaver SmithOctober 26, 2013
Michael Miller, account representative with Pearson Digital Learning, had a sales territory consisting of exactly 25 customers, no more. Michael had n0 opportunity to…
Barbara Weaver SmithOctober 22, 2013